สมัยนี้ เครือโรงแรมใหญ่ๆ ทั่วโลก กำลังตื่นตัวกับ Sustainable หรือ ความยั่งยืนของสิ่งแวดล้อมและโลกใบนี้ นะครับ
ล่าสุด Waldorf Astoria แบรนด์โรงแรมระดับสูงสุดของเครือ Hilton โรงแรมระดับ Utimate Luxury Hotel
ได้ร่วมมือ กับ Aesop โดยจะเปลี่ยน Amenities ทั้งหมดจะเป็นยี่ห้อ Aesop
ใครเป็นแฟนๆ ของยี่ห้อ Aesop คงจะดีใจ นะครับ
และจะใช้เป็นขนาด Full-Size ขนาด 500 mL เพื่อลดการเกิดขยะพลาสติก นะครับ
Leading sustainable lifestyle brand debuts products across renowned global portfolio
MCLEAN, Va. – Waldorf Astoria Hotels & Resorts announced today a partnership with skin care brand Aesop, known for formulating products of the finest quality for the skin, body and hair, as well as fragrance and accessories for self and space. Select favored formulations, available in signature Aesop aromas, will now be the in-room toiletries for Waldorf Astoria Hotels & Resorts worldwide. This collaboration marks the first and only global hospitality brand with which Aesop has partnered to provide its product at this scale.
“This new partnership is an exciting moment for our luxury portfolio and represents Waldorf Astoria’s and Hilton’s ongoing commitment to offering exceptional amenities to loyal guests. As we reinvigorate our amenities around the world, aligning with Aesop’s global recognition and reputation as an industry leader is a testament to the product quality, appealing aromas, and intuitive customer experience it has shown over the years,” said Dino Michael, senior vice president and global luxury head, Hilton.
The partnership marks the conscious shift from travel-size toiletries for the Waldorf Astoria brand as part of Hilton’s ongoing commitment to reduce its environmental impact. As part of this collaboration with Aesop, Waldorf Astoria properties around the world will offer full size in-room toiletries in 500mL formats made from 97 percent post-consumer recycled plastic. Since its inception, Aesop has sought to tread lightly on the environment and continues to make a conscious effort to improve its packaging. An intentional choice, the products will be the same high-quality formulations that are available to consumers at Aesop’s unique retail stores globally and will include Classic Hair Shampoo and Conditioner, Resurrection Aromatique Hand Wash, Geranium Leaf Body Cleanser and Rind Concentrate Body Balm.
The Aesop amenities will be a part of the expansive growth of the Waldorf Astoria brand and will be placed in new hotels as well as in existing landmark properties in Versailles, Maldives, Edinburgh, Las Vegas, and Amsterdam over the next year. The instantly recognizable packaging and inspiring scents give Waldorf Astoria’s international guests even more reason to enjoy the in-room stay experience.
Suzanne Santos, chief customer officer, Aesop, said, “The launch of Waldorf Astoria and Aesop’s partnership centers on a belief that uncompromising decisions are made in the name of customers, as we continue to prioritize opportunities to offer sustainable and clean products to guests.”
Aiming to create products that optimise and support the skin’s health, Aesop’s focus has always been on the contents of the jar. Driven by an uncomplicated approach, the idea is to launch fewer but better products, ignoring industry trends to instead focus on creating timeless formulations that serve a genuine purpose. To formulate products of the finest quality, the company investigates widely to source ingredients with a proven record of safety and efficacy. Its approach relies on generous doses of botanical extracts and laboratory-made ingredients alike, combining the best of what plants and science each have to offer.